Archive for April 9th, 2008


New Entrecard Tactics

Published April 9th, 2008 in No nonsense, Uncategorized | 24 Comments »

I bet many Entrecard users are surprised with the new pricing of advertisements on Entrecard member blogs. FYI for non-bloggers or not users yet, Entrecard is a blog advertising network, which I think is a must-have for all blogs! Anyways, Entrecard was down yesterday noon (Manila time) due to upgrade so when I logged in last night and saw the new prices and price computation for campaigns I was a bit confused. Before, prices of adverts are based on popularity or average number of drops per day, but now prices are based on the number of ads waiting for the entrecard spot. How adverts are priced? The system will go like this:

Entrecard prices

So the more number of new adverts waiting, the more expensive each spot becomes. Based on this factorial system, how expensive many blogs have become? The highest price so far this morning reached 262,144 entrecard credits per day! How long before I could reach that much ec so I can advertise on the top spot? So assuming I earn 600 ec per day (from personal 300 drops and hoping all those 300 counter-dropped), to reach that 262,144 ec, I need more than 436 days! Is that price worth it?

Entrecard expensive spots

Here are some of my rants about the new entrecard pricing ploy:

  1. Yes, entrecard is a great blog advertising network and it’s a good way to increase a blog’s traffic, plus I really appreciate the continuous system upgrade.  But the new advert pricing is preposterous and extreme! At least, they are right and they even warned the advertisers - TOO EXPENSIVE!
  2. Let say, I earned that enough entrecard credits to advertise on the most expensive spot worth 262,144 ec, how many drops will I earn back from that? 20? 50? 100? 200 drops? Do you think that huge advertising ec cost is worth the rate of return?
  3. Having said that, I prefer the original pricing of advertisements that’s based on the popularity of blogs. I am sure, most blogs who belonged to the top 30 popular sites and even those who are slowly gaining popularity, are working so hard to reach their respective spots.
  4. I have nothing against those blogs who now have the most expensive ec price, I know they are all great, especially problogger (which is one of my influences/inspirations in blogging). I just think the new entrecard pricing system is over the top.

I hope this new system of Entrecard pricing is just on a trial run and will go back to the original advert pricing, or have a more reasonable computation. Ooops, before I forget, at the bottom of the entrecard advert pricing system, you’ll see this message:

If I apply at 1024ec, and the user declines some of the ads ahead of me in the queue, do I get a partial refund?

No :)

 

It’s clear: No more refund if you get ahead of the advert line! So you just wasted your precious, hard-earned, entrecard credits!

Well, that’s just my point of view, I dunno if my fellow bloggers share the same sentiments. What do you think?